Experience the excitement of the Soccer Fan Zone Experience throughout the day with interactive activations presented by Lexar! Meet talented futbol freestylers, capture photos at the Lexar photo booth, and explore the latest Lexar products through live demonstrations and hands-on displays. Whether you’re looking for a memorable photo opportunity, creative inspiration, or a closer look at the technology powering today’s content creators, these ongoing activations offer something for every fan.
 

As part of the Lexar Soccer Fan Experience, join photographers and creators Laretta Houston, Vanessa Joy, and Jordan Jimenez for a discussion on visual storytelling and capturing the passion of sport, culture, and community. Learn how each artist approaches their craft, builds a creative career, and creates images that connect with audiences. The session will conclude with an audience Q&A and an opportunity to meet the panelists.
 

Step onto the set with photographer Laretta Houston for a hands-on fashion photography experience inspired by the energy, style, and global culture of the biggest sporting event in the world! Working with live models, attendees will learn how Laretta approaches posing, composition, lighting, and visual storytelling while creating dynamic street-fashion imagery. Drawing from her work in advertising, fashion, and beauty photography, Laretta will share practical tips and creative guidance as participants build their portfolios and develop their photographic eye.
 

Think you have what it takes to be New York City’s ultimate soccer-star look-alike? Join fellow fans for a celebration of football fandom as contestants show off their best Lionel Messi-inspired looks. The crowd will decide the winner, with the loudest cheers earning one lucky participant a signed Lionel Messi jersey! Whether you’re competing or cheering from the sidelines, come connect with fellow soccer fans, take photos, and enjoy this unique soccer-inspired experience at B&H.